Big Ideas: James Garvey – Nudge, Nudge, Who’s There?
Marketers, spin doctors and lobbyists: they all want to get into our heads. To tempt us to buy specific products, to cast a specific vote, to think and feel a certain way. Instead of trying to win us over with well-founded arguments, these tempters play on our emotions. They do so with a nudge here and a push there. According to British philosopher James Garvey, it’s time to stand up against the temptation industry. But how? Garvey looks to history and advocates the adoption of enlightenment ideals. Sapere aude: dare to know. He is challenging us to trust in our own thoughts.